Just the CRM Facts, Ma’am! – by Alyson Button Stone

Alyson Button Stone

We gathered some important new information from recent studies and reports about CRM present and future, CRM ROI, and the resurgence of emotional marketing. We’ve summarized it here, so you can easily see “just the facts” as in the old series, Dragnet. We think good ol’ Sergeant Friday would be proud of us! Present and […]

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So, How Badly Do You Want It?

Robert Terson

Recently, as we were preparing to go out shopping for some new clothes for Nicki, she brought up her weight situation. She’d recently regained all the poundage she had worked so hard and long to shed with the help of Weight Watchers®. She had, to put it bluntly, stopped paying attention to what had worked […]

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The Good, the Bad, and the Beautiful – by Geri Seiberling

Geri Seiberling

Where there is life, there is growth. Good businesses and good Start­Ups desire to grow. But, if you want to kick your business up a notch, you must first know in which notch you reside. Since small business growth is very much like human growth, you might identify your notch from this handy­dandy list of […]

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Please Donate to Save a Life!

Robert Terson

From time to time I’ve listed the members of the STA Sales Mastermind Group—41 sales experts whom I’m privileged to be part of. One of them is Kelley Robertson, part of our Canadian contingent. His wife, Louise—they’ve been married almost 36 years—suffered a stroke last October, which was bad enough, but in February 2015 things […]

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The Value of Knowledge – Author Unknown

Robert Terson

A giant ship engine failed. The ship’s owners tried one expert after another, but none of them could figure but how to fix the engine. Then they brought in an old man who had been fixing ships since he was a young. He carried a large bag of tools with him, and when he arrived, […]

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