Internet Service-Provider Value

Robert Terson

This is a blog about providing value, which is a subject dear to my heart. When salespeople call me for help, I often tell them not to focus on making sales, but to instead just focus on providing great value. That if they’ll do that, people will flock to do business with them. I believe that 100%!

A few months ago I was experiencing some problems with my website. I contacted the company who hosted the site (originally chosen not by me but by the website designer) and asked them to call me so I could discuss the issues I was facing; I did this by both email and voicemail. They refused to return my calls and I never received the email responses they said they had sent out. Needless to say, I was highly frustrated with their terrible customer service; in fact, I was livid. I couldn’t believe that anyone in this day and age could do business this callously/poorly; in my opinion, it’s beyond stupid!

I was discussing the situation with my good friend and technology mentor Peter Notschke (Peter and his brilliant wife Lori Richardson are colleagues in North America’s Best, my sales mastermind group; their website is www.scoremoresales.com and you should be following them). Peter said, “Why don’t you just switch to a more customer-service oriented provider?” Well, that made sense to me so I asked Peter for a recommendation, which is how I wound up hiring Eric Amundson of ivycat.com.

I spoke to Eric that day and the transition (I didn’t have to do a thing; Eric did it all) went so smoothly I couldn’t believe it; I was thrilled! And the great irony is this: ivycat.com is half the cost of the company I had been doing business with. Half the cost for incredibly better service. Now that’s value, folks! Since the initial hookup, the few times I’ve had a problem that needed to be addressed, Eric has been a quick call away, easily reachable. One time he contacted me and let me know I had a problem that I didn’t even know existed; he easily solved it that day. This is customer service/support of the highest quality. I mean, it’s a joy to do business with this man!

I interviewed Eric about his business attitudes and practices, and came away even more impressed with him and his sensational company. He told me that AAA customer service/support is his number one priority, and he finds it incomprehensible that so many people out there use large hosting companies who provide slower website performance and nowhere near the quality customer support that ivycat.com does. He told me these companies put too many customers on their servers, which causes the slower website performance, which can affect your search-engine ranking (see Google article dated April 9, 2010 entitled “Using site speed in web search ranking”). And, as far as customer service/support, you’re just a number to them.

If you have a website, and receiving great value and peace of mind for your money is important to you (to say nothing about receiving the finest customer service/support possible), I want to recommend Eric Amundson and ivycat.com to you. To me this is a no-brainer, and if you wind up doing business with Eric and ivycat.com, I think you’ll agree. Check out www.ivycat.com or call 1-800-861-4004.

We’re talking about V-A-L-U-E here, my friends.

What about you? Do you focus on providing value, or are you just there to sell something to someone?