“Take the Cold Out of Cold Calling” by Sam Richter
Two years ago, after I finished writing Selling Fearlessly, I sent out a batch of letters to a number of sales and marketing authors I respected. I introduced myself, told them about the book I had created, and asked if they would read my manuscript for a possible endorsement, if they liked the book. One of those individuals was Sam Richter, who graciously agreed to my request and, indeed, wound up endorsing my book. Sam is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world’s most famous brands. He’s guest-posted on this site and you can check out his website at www.samrichter.com.
Sam is also the author of the best-selling book Take the Cold Out of Cold Calling. In 2012 it was named “Sales Book of the Year” by the American Association of Inside Sales Professionals, and it was also named a “USA Book News Winner” and a “Sales Book Awards Silver Medalist.” That’s not a lot of hype, folks; that’s huge—it tells you that it’s a book for the ages, a book you should pay attention to.
I’ll tell you this: I personally found it a great read and I think you will, too, which is why I’m recommending it to you. I’ve been recommending a lot of sales books lately (I love to read sales books!), and Take the Cold Out of Cold Calling is one of the best I’ve ever been blessed to pick up. Yeah, it’s that good!
This is not a typical “let me teach you how to sell” sales book. It’s nothing like that. In this book you’re going to discover Web search secrets on how to find “hidden” information that’ll amaze you. It’s going to help you WOW your prospects/customers; it’s going to win you new business and strengthen your relationships with existing clients; it’s going to earn you more money. You’re going to get full access to the Warm Call Resource Center, the downloadable Warm Call Toolbar, warm call scripts, research guides, and it’s going to be easy and fun to practice what you learn, including:
1. Inside secrets on using the Internet to locate critical business information.
2. Tips and tricks for popular search engines, so you can get it right without wasting a lot of time.
3. Google search secrets you never knew existed.
4. The “Invisible Web”; Sites most people and search engines don’t know about and can’t find.
5. How to use costly subscription databases for FREE.
6. How to find FREE lead lists, membership lists, and lead sources.
7. How to use social networks as intelligence sources.
8. People search secrets so you can find out what your prospects/clients care about and what their objectives are.
Take the Cold Out of Cold Calling is not just a book, it’s a RESOURCE you’re going to keep coming back to again and again; and this resource is going to change your very APPROACH to professional selling. I can’t urge you enough to order it now. Here’s the link to do that—Amazon.com.Posted by Robert Terson | 8 comments