The Importance of Controlling Your Own Mind

Robert Terson

One of my favorite quotes is from Shakespeare: “There is nothing either good or bad, but thinking makes it so”; in other words, it isn’t the event itself that determines how you feel, how you react, it’s how you view the event through the filter of your own mind, your thinking process, that determines how you feel, how you react. If you ask ten different people about a particular event, more than likely you’ll get ten different reactions.

You have two minds: your conscious mind—what Descartes meant when he said, “I think, therefore I am”—and your subconscious mind. Most people think the conscious mind is in control of their being, but, in truth, the subconscious mind is the computer-command-center of your being, the subterranean regulator of your physical, mental, and emotional functioning. Think of it as a mainframe computer regulating the air-conditioning, heating, lighting, elevators, et cetera, in a skyscraper; you can’t see it, but it’s there running things.

Information is fed to your subconscious mind by way of the five senses—seeing, hearing, smelling, touching, tasting; your thoughts and emotions; and external sources. You can will your conscious mind all you want, but if the subconscious rebels, sees it differently—because of the data you’ve fed it—it will win out.

Writer’s block is an example of this principle in action: the writer consciously desires to write, demands it of herself, but is unable to take action because her subconscious won’t allow it. Consciously she tells herself she can succeed, but subconsciously she really doesn’t believe it, so her subconscious shuts her down, “protects” her from what she’s fearful of, in reality doesn’t want to face. Ironically, she may be angry with herself, berate herself over her “procrastination” and “laziness.” It’s nothing of the kind.

This is why it’s so vital for a salesperson to remain positive, never wallow in the depths of negativity—feeling sorry for yourself, doubting yourself, blowing a temporary setback completely out of proportion: “I haven’t sold a thing in a week-and-a-half; oh woe is me; I probably won’t sell anything today, either; in fact, I probably won’t sell a damn thing ever again; I might as well quit now.”

If you think this soliloquy is farfetched, let me assure you it happens all the time. Too many salespeople do not vigilantly stand guard over their thoughts and emotions. They send out vibrations of fear, doubt, and worry; instead of desire, belief, and determination. They allow garbage in, so they get garbage out, unwittingly self-sabotaging themselves.

Alas, the default setting is Garbage In, which is why it’s so important for you to constantly stand guard over your thoughts and emotions. Why you must feed your subconscious the healthy thoughts and emotions it needs to provide the positive support you’ll continuously require to succeed. Indulge in negative thinking and emoting and you’ll be your own worst enemy. Salespeople who go down for the count usually do so because they self-destructed via negative subconscious programming.

Don’t let that happen to you; every waking moment of your life, jealously stand guard over your thoughts and emotions.