First- or Third-Person About, Summary, and Experience Sections

Robert Terson

When people follow me on Twitter, I peruse their website when they have one, read their About and a blog or two when they have a blog. When they invite me to connect on LinkedIn, I read their entire profile, paying especially close attention to their Summary and Experience sections. One of the things I’ve noticed re their website About and LinkedIn Summary & Experience sections is that they’re mostly written in the third person. You know: “John worked at ABC Mortgage Company for four years. He…”

Third-person writing about oneself, obviously created by the individual, short circuits my brain. It just doesn’t sound right to me. How about you? I personally believe these sections should be written in the first person; I believe that would make them more authentic, to say nothing about being a hell of a lot more effective. Judge for yourself. Here’s my website About:

I’m Robert Terson, CEO of Sellingfearlessly.com and author of “Selling Fearlessly: A Master Salesman’s Secrets For the One-Call-Close Salesperson.”

I retired in January 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which I owned my own company, to write, speak, and help others succeed; to give back for a lifetime of blessings.

I want to enlighten and inspire you; to enlighten and inspire you to become a salesperson, or be a far better salesperson than you are now. To inspire you to be that ordinary man or woman who does extraordinary things.

I never planned on doing any professional coaching or training, but it seems the pro bono work I’ve been doing the past two years, along with the success of Sellingfearlessly.com and my book “Selling Fearlessly,” has created a demand for some professional coaching and training, which I’ve agreed to do on a LIMITED basis.

This is my retirement gig, folks, my way of staying in the arena and remaining relevant. My focus is not on making a ton of money; my purpose is providing you great value, to help you and the people of your organization reach heights of success that will simply astound you. So I think you’ll find my rates quite reasonable compared to my colleagues.

Take a moment to click on the Coaching & Training Testimonials link. Read what the people I’ve helped say about me and the work I’ve done for them. I can do the same for you. I’ll tell you this right now: if we work together, I won’t rest until you’re the best you can be, until you’re the person you’ve always dreamed of becoming, until you’re a master at what you do. If that isn’t what you demand of yourself, I’m not your guy. If it is…call me, and together we’ll transform your life.

If you’re looking for an inspirational speaker, fearless sales training or personal coaching from a relentless old Pro, contact me through email at Robert@sellingfearlessly.com or telephone 847-577-1504

Now here it is if I’d written it in the third person:

Robert Terson is the CEO of Sellingfearlessly.com and author of “Selling Fearlessly: A Master Salesman’s Secrets For the One-Call-Close Salesperson.”

He retired in January 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which he owned his own company, to write, speak, and help others succeed; to give back for a lifetime of blessings.

He wants to enlighten and inspire you; to enlighten and inspire you to become a salesperson, or be a far better salesperson than you are now. To inspire you to be that ordinary man or woman who does extraordinary things.

 Robert never planned on doing any professional coaching or training, but it seems the pro bono work he’s been doing the past two years, along with the success of Sellingfearlessly.com and his book “Selling Fearlessly,” has created a demand for some professional coaching and training, which he’s agreed to do on a LIMITED basis.

This is his retirement gig, folks, his way of staying in the arena and remaining relevant. Robert’s focus is not on making a ton of money; his purpose is providing you great value, to help you and the people of your organization reach heights of success that will simply astound you. So he thinks you’ll find his rates quite reasonable compared to his colleagues.

Take a moment to click on the Coaching & Training Testimonials link. Read what the people Robert has helped say about him and the work he’s done for them. He can do the same for you. He’ll tell you this right now: if he works with you, he won’t rest until you’re the best you can be, until you’re the person you’ve always dreamed of becoming, until you’re a master at what you do. If that isn’t what you demand of yourself, he’s not your guy. If it is…call him, and working together your life will be transformed.

If you’re looking for an inspirational speaker, fearless sales training or personal coaching from a relentless old Pro, contact Robert through email at Robert@sellingfearlessly.com or telephone 847-577-1504.

Now, perhaps you don’t see much of a difference. What I’m suggesting is my opinion, my own subjective take, which may, or may not, be aligned with your perspective; but I believe I’m spot on here, folks.

What do you think?

 

Get your free Preview of Selling Fearlessly’s Chapter 1 here.