Image is Everything! – by Mike Leeds

Now more than ever, first impressions are extremely important. In a fleeting second, we can form an opinion that is hard to change. Today, we have more tools to help us make that first impression (like web cameras, internet searches, and social media).

Some examples I’ve seen in the last couple of days that could be fatal to your sales efforts:

1. A Real Estate Agent’s name on a sign in front of a house that looks abandoned and not maintained. What does this say about the agent whose name is on the sign? How about their desire to sell the house?

2. A Copywriter that continually sends out newsletters or email broadcasts with misspellings, typos, and grammar issues. How will they communicate the value that you offer?

3. A Retail Men’s Clothing Salesperson whose clothes don’t fit well. Yeah, I want this guy helping me.

4. An Auto Detailer driving a dirty car (and it hasn’t rained for a couple of weeks). At least it didn’t say “wash me” on the back window.

One thing is consistent with these examples – attention to detail. As the saying goes, you don’t get a second chance to make a first impression. Take pride in yourself and how others see you. If you’re name is on it – that tells people what they can expect from you. It’s also a statement about your credibility.

You are a specialist in your area, and image is everything!

 

Mike Leeds
www.ProSalesCoaching.com
602-418-4955

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