Respect in Business, and Why That Matters – by Todd Schnick

Todd Schnick

I believe in, and take very seriously, respect in business. And if you don’t show me respect, I have ZERO interest in doing business with you.

respect in business, Todd SchnickEven if real money is at stake.

So here’s what prompted this column: An author reached out to me to be interviewed on my business show about her new book.

Lack of respect in business

“Any interest in interviewing me about my new book,” she inquired via email.

“No thank you,” I answered, in a simple, three-word email.

“Ok,” she replied. “Any reason why?”

“Because I’ve had you booked on my show three times over the last several years, and each time, you bailed at the very last-minute due to some sketchy reason. I am not wasting my time again. Good luck with your book,” I replied.

Naturally, I haven’t gotten a response.

And I don’t want one.

Why showing no respect in business matters

I don’t appreciate those who show no respect in business. And I won’t tolerate it.

I am a busy guy, and I interview hundreds of people who do show appreciation and respect for my time and for extending my platform to help tell their story.

The thing is, I really admire this woman. She’s enormously talented, and having her on my show would be a big get.

But more important to me is my time, and I ain’t wasting it with someone who don’t respect mine.

She isn’t more important than me.

Those who have read me for a while no that what matters most to me in business is demonstrating your humanity…to treat people the way you want to be treated.

How people can possibly expect to treat people with no respect, and then be taken seriously, is a great mystery to me.

And frankly, it goes both ways:

I you are selling me, and you don’t treat me with respect, I WILL NEVER EVER EVER BUY FROM YOU.

And if I am trying to sell to you, and you don’t treat me and my solution with any respect, I will come to the conclusion quickly that I DO NOT WANT YOU AS A CUSTOMER.

No matter what side of the business equation you are on, you had better treat people with respect, or your career will be a long and lonely one.

God help you….


Todd Schnick is a writer, speaker, marketing strategist, and radio-show host and producer.  You can find him at his website Intrepidnow.comLinkedIn and Twitter. Todd’s books The Zen of Sales and Live the Intrepid Life are available at


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