What Prospecting Tools are You Using? – by Mark Hunter

This post (http://thesaleshunter.com/do-you-have-prospects-or-suspects-10-ways-to-know-the-difference/was originally posted on Mark Hunter’s website and is republished here with permission.

If you expect to be successful by just using email to prospect or any other single method, you’re in for a rude shock.

To be successful reaching prospects, you have to use every tool available. This is why a lot of salespeople fail when they think all they need is social media. It will reach some people, but it will never reach enough people to be successful.

Think of a plumber you call to your house.  Do you want them showing up with a single tool or a big tool box of tools? You want them to have a big tool box full of tools to allow them to fix your problem.

The same goes with prospecting. To be successful, you need to use email, phone, social media and any other means necessary to reach prospects.

Salespeople make the mistake of thinking the way they want to be communicated to is the way the prospect does as well. No. Prospecting starts with reaching the prospect the way that is most effective for them.

No single tool should represent more than 30% of your total communication process. If it exceeds that number, you’re falling short in being able to reach all the prospects you know need what you have to offer.

 

Have you bought my new book High-Profit Prospecting?  You need to, as it’s full of proven strategies to help you be successful. Here is the link.

High Profit Prospecting

 

Mark Hunter, “The Sales Hunter,” is author of High-Profit Selling: Win the Sale Without Compromising on Price, and High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales ResultsHe is a sales expert who speaks to thousands each year on how to increase their sales profitability.  To receive a free weekly sales tip and read his Sales Motivation Blog, visit www.TheSalesHunter.com. You can also follow him on Twitter http://www.Twitter.com/TheSalesHunter, on Facebook www.facebook.com/TheSalesHunter and on Linkedin http://www.linkedin.com/in/MarkHunter.

 

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