Tell a Great Story: SHOW Your Product or Service in Action

Robert Terson

When I reviewed my good friend Mike Weinberg’s fantastic book-New Sales. Simplified—I said the following: “Chapter 8: Sharpening Your Sales Story. For years I’ve been preaching the importance of storytelling to salespeople—what Mike Weinberg calls the Sales Story”; I said that because Mike’s take on storytelling resonated with me. I wholeheartedly believe in telling stories, […]

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The power of determination (true story) – by Burt Dubin, Developer of Speaking Success System

Robert Terson

A true story about athlete Glenn Cunningham who was horribly burned in a schoolhouse fire at the age of 8. Doctors predicted he would never walk again. Determined to walk, Glenn would throw himself off his wheelchair and pull his body across the yard and along a fence. Twenty-two months later, he took his first […]

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Explore Your Unique Story Proposition – by Steve Birkett

Steve Birkett

U.S.P. – Unique Selling Proposition – is a well known concept for anyone in sales or marketing. It refers to the individual benefit that a product or service brings to the table that its competitors cannot, thus providing a compelling reason to buy. The problem here is that it can be incredibly difficult to derive […]

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The Prize Just Doesn’t Mean THAT Much to You!

Robert Terson

You want to lose ten pounds; in fact, you’ve wanted to lose the ten pounds for a couple of years now, but you just can’t seem to accomplish this simple goal. And make no mistake about it, my friends, it is a simple goal; there isn’t anything all that complicated about dropping ten pounds: you […]

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Three Painful Truths for Business Developers – by Ian Brodie

Ian Brodie

Painful Truth #1 – Your Customers are Busy No, I mean really busy. Business executives today are overloaded, overstressed and over-sold-to. We used to live in a world where business opportunities were in short supply. Today, business executives are bombarded hourly with offers from sales people offering to slash their costs, double their profits, turbo-charge their web […]

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