Marketing Yourself: Blowing Your Own Horn by Jill Johnson

Jill Johnson

Effective self-marketers know where they are going and have specific goals targeted to advance their career.  They create opportunities to increase their visibility and take calculated risks to enhance their potential for success. Effective self-marketing requires a delicate balance of tact and a willingness to blow your own horn.

Start developing your self-marketing plan by taking some quiet time to get in touch with your strengths.  Get in touch with who you are and generate ideas about what you want for your future.  Be aware of your fine points before you expect others to recognize them.  Then consider how the things you are doing, at work and on your own time, are allowing your strengths to shine for the world to see.

Your attitude about yourself is critical to effective self-marketing.  You must have a strong belief in your ideas and be able to express those ideas confidently through your words, speech patterns and body language.  Make and maintain eye contact when you are talking about your ideas and achievements.  Just be sure that you don’t cross the line and appear arrogant.  Subtle confidence generates better results than a “know-it-all” attitude.

Remember that you project yourself through your clothes, voice and work.  Consider how well each one of these areas is working to position you as competent and effective.  If one of these areas needs work, take a class or ask someone you trust for help in making any needed improvements.

Get out of your office – don’t wait for the phone to ring.  Volunteer for new projects that will increase your visibility.  The most important thing about effective self-marketing is to take the initiative and do something.


Jill J. Johnson is the president and founder of Johnson Consulting Services, a management consulting firm based in Minneapolis, Minnesota specializing in strategy development. A consultant since 1982, Jill assists her clients in the development of business plans, marketing plans and market-based strategies for growth. Her clients are located throughout the United States, as well as in Europe and Asia. Jill has impacted nearly $2.5 billion worth of business decisions. She works with a wide array of entrepreneurs, corporations, government agencies and non-profit organizations.  You can reach her at 763-571-3101 or