Time to Buck Up Buckaroo – by Leanne Hoagland-Smith

Many have heard the expression “buck up” and possibly even a few have heard “buck up buckaroo.”  The reaction by some may be a resounding “YES!” while probably more often than not the reaction is more negative with thoughts like:

“Easy for you to say”

“You don’t know how hard life is”

“Yeah, right been there done that and nothing has changed 

The value of “buck up” is in its simplicity. This short expression recognizes that life is:

  • Hard
  • Unfair
  • Constantly changing

Nowhere is this expression more needed than in business and especially for those in sales. “Buck up” is an attitude that is comprised of many internal talents or strengths including:

  • Initiative
  • Persistence
  • Personal Accountability
  • Personal Commitment
  • Personal Drive

For each individual those talents may differ in intensity, but the end result is still very much the same.

The “buck up” attitude continues to be discussed. Dan Pink in his book To Sell is Human refers to buoyancy (“buck up”) as the ability to “stay afloat, mentally and emotionally.” A recent interview of Barbara Concoran, a very successful real estate agent discussed her ability of getting up after being pushed down.  John Maxwell in his book Failing Forward also examined how failures, being bucked off, allow us to get back on the horse.

Recently one of my executive coaching clients who had a bad day called and shared the events that had her quite upset.  After listening to her for around 10 minutes, I finally interrupted her because enough with the pity party and said “You may not wish to hear this, but you need to ‘buck up buckaroo.’ ” After several moments of silence, she quietly said “Yes you are right, I need to buck up and recognize this is part of life.”

Yes life is tough and when the going gets tough the tough get going. There are countless documented examples in history and within our own personal experiences. How many times have salespeople received a “no” or came in as the bridesmaid (second place) and not the bride when it came to securing that plum account?

The “buck up buckaroo” challenge is to recognize those moments and not allow them to derail forward progression.  Each of us has the power to achieve incredible results provided we maintain a positive attitude and a plan of action to secure those desired results.


Leanne Hoagland-Smith, the Strategic Tactician, is an author, corporate coach and executive consultant who supports crazy-busy forward-thinking leaders at all levels and in all industries who are tired of the current status quo, of repetitive problems and truly want sustainable results for their teams as well as themselves. Call 219.759.5601 or email at coach@processspecialist.com. You can also connect with Leanne at her WebsiteBlogTwitter, and LinkedIn.


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